To help define where brands are on their conscious journey, we’ve created the Conscious Brands 100. Our aim is to help gauge how a brand measures up today and ultimately how it can be more conscious tomorrow.
As part of our ongoing conversation around Conscious Brands, we’ve compiled six key takeaways from our recent roundtables.
In our annual leadership summit we discussed Conscious Brands - a new era for branding. Here are the hot takeaways from our inspirational speakers: Barbara Martin Coppola, IKEA’s Chief Digital Officer; Tim Allen, Airbnb’s VP Design; and Ulrike Decoene, AXA’s Group Head of Communication, Brands.
The new era of the Conscious Brand was the hot topic at Web Summit 2020 roundtable where CEO Sairah Ashman set out what we believe, at Wolff Olins, is the future of brands
